3 things you need to define when starting a personal brand and how to do so effectively. :How To Effectively Define Your Personal Brand
When starting a personal brand, there are three main things that you need to know and How To Effectively Define Your Personal Brand: your audience, your message, and what you can do for them.
When producing content and interacting with your audience, sometimes it can be easy to get side-tracked. The best way to make sure that you remain on brand is to narrow your branding strategy down to simple sentences. You can have as many sentences as you want to begin with, but ultimately, they all should be able to be limited to twenty-five words or less. This is an easy way to make sure that your brand is consistent and trustworthy.
You need to understand yourself as a brand, before trying to gain an audience. Your brand is a compilation of who you are; this means you can utilise your education, experiences, personality, passions, and dreams in creating your brand. You need to determine the purpose of your brand and how you will convey it.
You need to define your audience really specifically. By not defining your audience specifically, you are likely alienating your real audience. You need to understand them demographically; their age, gender, education, location—all the base details about a person. You then need to understand them psychologically; their wants, needs, beliefs and struggles. You will also have to understand their media usage
In essence, you need to outline (for yourself), the reasons why your audience should care about your personal brand. Your audience should connect with your brand; they need to know what you are able to do for them, and why they should engage with your content. What is your brand trying to achieve? Is it relevant to your audience?
Once you have understood these three elements, you should narrow them down as specifically as possible. By defining these elements, you are providing a strong foundation for your personal branding. You should keep your simple statements somewhere where you can access them easily. Every now and again you should check that your brand, your actions, and your content align with these statements—this increases your brand’s credibility and helps your audience understand your content and believe in your vision.
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