Given the prevalence of personal branding, there are a lot of successful and unsuccessful brands on which we can judge the effectiveness of different branding strategies.
Unsuccessful brands often share some similar characteristics and make the same mistakes; read on to discover The 4 Most Common Mistakes Of Personal Branding and how you can avoid them.
The first mistake often made is not defining a target audience. .The value of a properly defined target audience cannot be stressed enough. By having too large and too broad of a target audience, rather than appealing to more people, you are probably appealing to less.
Your audience should feel like you are talking directly to them, so by defining your audience correctly they are more inclined to follow and enjoy your brand.
If your message is unclear, your audience will be confused.
If it is not precisely clear what the message of your brand is, your audience will likely choose not to engage with it. Your brand needs to encapsulate exactly what you are trying to convey. Honestly, the simpler the better. When first viewing your brand, your audience should understand exactly who you are and what you are achieving—this builds authority and trust.
Another common mistake is either having too much content, or not enough.
You do not need to flood your followers’ feeds with reminders that you exist. Having too many posts will likely cause them to unfollow. But, in contrast, you need to have enough content to keep them interested. It is sometimes a fine line, and some experimentation may be necessary.
Nevertheless, you need to gauge it based on your industry and the expectations of your audience.
You should not be aiming for followers, instead you should be aiming for engagement.
Once upon a time, the goal was to try and obtain as many followers as possible. Now, you should be aiming for engagement. Of course, it is important for you to grow your audience, but you should be aiming for quality followers, not quantity.
Your audience should be engaged with your content; this means they should be interacting with your posts, not just scrolling past them.
These mistakes are easy to make, and, additionally, are easy to fix. By making sure that you have a clear audience, a clear message, good quality content and high levels of engagement, you are building a strong foundation for your personal brand.
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